Challenge: How can you create a delightful campaign that utilizes the power of emojis to position the company as a leader in mobile data?
Solution: Create an integrated campaign that can carry across all facets of the business from out of home campaign work, to digital ads, website/blog traffic, trade show focal points, data science report materials, press, conferences, and ultimately sales and greater contract value.
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Emoji data science report snippet below. Go here for the full report.
Email marketing:
Mobile-centric retargeting ads:
San Francisco, Silicon Valley billboard activiation:
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NYC Times Square motion graphics billboard activation:
NYC Times Square motion graphics billboard stills:
Watch the reveal of our Times Square placement to our NYC team!
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Mobile World Congress where the emoji report was a focal point in fireside chats and qualifying meetings as well.
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Key metrics:
-Billboards, alone, garnered 300M impressions.
-Data science reports resulted in over 5k leads.
-Over 5oo leads in the first week of release; over 1k downloads.
-Became a top-performing initiative for lead generation.
-Drove a 15% increase in sales pipeline.
-Drove a 20% increase in talent acquisition.
-Helped solidify Leanplum as a mobile leader with Forrester.
Press included: Adweek, Forbes, and VentureBeat. Click here.