Objective: How do you earn industry trust when no one knows who you are?
Solution: Rally 6 power players within the fraud prevention space and combine our efforts to form a de facto manifesto about best practices and advice for growing and flourishing businesses alike on how to stay safe and proactive in a compelling 168-page, fully printed and bound, book.
Full 360 campaign included (top, middle, and bottom of the funnel):
Microsite here
Dotcom activation
Video series
Webinar program
Social & influencer program
Roadshows
Podcast
Marquee event presentations
PR release in tandem with Series C announcement
Impact: Drive 2,000 leads through the order of the book within one year. Over 100% of goal was attained within the first week of release.
Role: Creative director, design, and release strategy. Produced in tandem with designer Darren Chan.
See the whole manual here.