Challenge: How do you stand out at an international tradeshow based around mobile technology and mobile brands?
Solution: Execute strong in-house experiential design for Leanplum’s booth at Mobile World Congress in Barcelona, the world’s largest exhibition for the mobile industry. Visual direction inspired by modern and natural living spaces with greenery and light. The goal was to provide a warm and inviting atmosphere that felt like a home, in contrast to surrounding booths; while also remaining true to the brand identity as well.
Roles:
Creative Direction: Garrett Kline
Art Direction: Darren Chan
3D Artist: Stanley Chang
Fabrication Partner: Iventions
Mood boards for the look and feel below. All color pallets come from our mother brand, and we made sure to also add organic elements to the experience to feel more human.